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10 Topics
Entrepreneurship: Introduction to Entrepreneurship: Meaning and objective., the evolving concept of entrepreneurship, entrepreneurship qualities and traits, Dos & Don‘ts in entrepreneurship, Functions of an entrepreneur, creativity and entrepreneurship, types of entrepreneurs, market and its types, partnership, and company.
11 Topics
Marketing Dynamics Definition of marketing, marketing vs. sales, marketing strategies (STP), BCG matrix, Ansoff matrix, marketing mix, Product and its types, new product development process, product life cycle, product mix, pricing methods.